I am not an “auto follower” on Twitter – I check out the profiles and web sites of people/businesses who follow me before deciding whether or not to follow them back. I recently was checking the profiles of the Twitter users who recently followed me to see if I wanted to reciprocate the follow. One of the first things I noticed about one of my new followers was their two word bio – not very enticing. The second thing I noticed is that every single one of their Tweets had the link to their web site in it…EVERY ONE. Obviously this business did not get the memo about rule number one of social media marketing – It’s not about advertising, it’s about building relationships with your target audience. Needless to say, they did not earn my follow.
Social Media Marketing Efforts Should Not Equal Advertising
50 Social News and Niche Websites You Can Use
While I was doing my reading this morning I came across this blog post. It’s over a year old, but still has some excellent resources and sites.
50 Social News Websites: A List of General and Niche Social Media Communities
Does having a bio get you more Twitter followers?
Does having a bio get you more Twitter followers? According to a study done by HubSpot, the answer is overwhelmingly “yes”. Personally, I’m very hesitant to follow someone with no bio unless I know them outside of Twitter.
Social Media Marketing Industry Report
I just received my download copy of the Social Media Marketing Industry Report. I haven’t had a chance to read the whole thing yet, just skimming over it so far, and it seems to be a good read. I feel another blog post coming on soon. 
Give new social media tools a shot
Research and try a new social media tool first before writing it off as not worthy of your time. Give yourself time to learn how to use it and understand it before you decide whether or not it’s worth your time and effort.
Check your spelling
Check and double check the spelling and grammar in all content you publish in social media. You may never know who you may have lost (or never got in the first place) as a dream client or valuable connection due to the unprofessional image you left from poor grammar and spelling.
Don’t forget to be social
Remember – social media starts with “social”. Successful participants in the social media realm will tell you that you are making a HUGE mistake if you go in to the social media arena with guns blazing trying to sell your product or service. That’s like walking straight in to a party and trying to push your product on everyone in the room.
Don’t spread yourself too thin
Focus your social networking on a handful of strategically chosen networks – and stay active in them. Don’t spread yourself too thin. A few selectively chosen networks will be more beneficial than dozens of networks you rarely, if ever, participate in.
Use a service to simplify updates
Use a service such as Ping.fm to update multiple social networks at the same time. Using tools to streamline your updates saves time and ensures consistency of information across your social media platforms.
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